Frequently Asked Questions

Is there a Marketing Strategy for Building Word-of-Mouth?

Yes, it is called the Reputation Matrix method

How do you Build Positive Buzz?

Most small business owners are leaving a lot of good news on the table. For example, by letting the media know that you just won the local chamber award, they will publish it in the paper and post it online, for free.  This creates positive word-of-mouth, that YOU are an award-winning company. There are five strategies that are explained in this book. 

Why is Word-of-Mouth so important?

According to research, 92% of new business comes from word-of-mouth. The Reputation Matrix is a yearly, one-page marketing plan for small business owners, to help amplify their positive buzz in the community.